Akturan, U. And Yeniçeri, T. 2007. The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics. 7th Global Conference on Business and Economics , (İzmir, Turkey), 1-11.

Akturan, U., & Yeniçeri, T., (2007). The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics . 7th Global Conference on Business and Economics (pp.1-11). İzmir, Turkey

Akturan, ULUN, And Tülay Yeniçeri. "The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics," 7th Global Conference on Business and Economics , İzmir, Turkey, 2007

Akturan, ULUN And Yeniçeri, Tülay. "The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics." 7th Global Conference on Business and Economics , İzmir, Turkey, pp.1-11, 2007

Akturan, U. And Yeniçeri, T. (2007) . "The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics." 7th Global Conference on Business and Economics , İzmir, Turkey, pp.1-11.

@conferencepaper{conferencepaper, author={ULUN AKTURAN And author={Tülay Yeniçeri}, title={The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics}, congress name={7th Global Conference on Business and Economics }, city={İzmir}, country={Turkey}, year={2007}, pages={1-11} }