AKTURAN, U. And Bozbay, Z. 2015. BANDWAGON CONSUMPTION AND VALUE PERCEPTIONS OF GLOBAL BRANDS IN AN EMERGING MARKET. 8th Annual Conference of the EuroMed-Academy-of-Business , (Verona, Italy), 98-110.

AKTURAN, U., & Bozbay, Z., (2015). BANDWAGON CONSUMPTION AND VALUE PERCEPTIONS OF GLOBAL BRANDS IN AN EMERGING MARKET . 8th Annual Conference of the EuroMed-Academy-of-Business (pp.98-110). Verona, Italy

AKTURAN, ULUN, And Zehra Bozbay. "BANDWAGON CONSUMPTION AND VALUE PERCEPTIONS OF GLOBAL BRANDS IN AN EMERGING MARKET," 8th Annual Conference of the EuroMed-Academy-of-Business, Verona, Italy, 2015

AKTURAN, ULUN And Bozbay, Zehra. "BANDWAGON CONSUMPTION AND VALUE PERCEPTIONS OF GLOBAL BRANDS IN AN EMERGING MARKET." 8th Annual Conference of the EuroMed-Academy-of-Business , Verona, Italy, pp.98-110, 2015

AKTURAN, U. And Bozbay, Z. (2015) . "BANDWAGON CONSUMPTION AND VALUE PERCEPTIONS OF GLOBAL BRANDS IN AN EMERGING MARKET." 8th Annual Conference of the EuroMed-Academy-of-Business , Verona, Italy, pp.98-110.

@conferencepaper{conferencepaper, author={ULUN AKTURAN And author={Zehra Bozbay}, title={BANDWAGON CONSUMPTION AND VALUE PERCEPTIONS OF GLOBAL BRANDS IN AN EMERGING MARKET}, congress name={8th Annual Conference of the EuroMed-Academy-of-Business}, city={Verona}, country={Italy}, year={2015}, pages={98-110} }