Communicating for social good: The curious case of social entrepreneurs in Turkey

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Thesis Type: Postgraduate

Institution Of The Thesis: Galatasaray University, Sosyal Bilimler Enstitüsü, İLETİŞİM BİLİMLERİ ANABİLİM DALI, Turkey

Approval Date: 2019

Thesis Language: English

Student: ÇİĞDEM TONGAL

Supervisor: Kerem Rızvanoğlu

Open Archive Collection: AVESIS Open Access Collection

Abstract:

In recent years we frequently encounter individuals, in this case social entrepreneurs, who produce innovative and sustainable approaches to solve social problems at national and global level. This study aims to put forward a blueprint for understanding communicating for social good through the lens of a steadily growing landscape of social entrepreneurship in Turkey. The ultimate objective of the study is to (i) understand the social entrepreneurship landscape in Turkey and (ii) propose a model for communicating for social good. In the first section a conceptual framework for entrepreneurship from the international literature is put forward. The second section presents the methodology of the study and the data sample. The third section presents a discussion on the social entrepreneurship landscape in Turkey and the findings of the field study. The study concludes by proposing a model for communicating for social good for social entrepreneurs in Turkey.