Theoretical enquiries and empirical studies show the significance of performance evaluation in the higher education. Traditionally, performance measurement in universities has an advancing role, helping them to advance their upcoming performance. However, in recent times, higher education has been forced into a highly competitive business environment due to factors such as globalization, the fourth industrial revolution, the high demand for higher education, and increasing competition. The performance of a university has a significant impact on its social influence. It is affected by many factors such as teaching, research and citations, thus it is difficult to optimize all factors because of resource restriction. In this research, data envelopment analysis (DEA) method is used to measure the performance of the best performing 20 universities as of 2023 throughout the world. The data are collected from Times Higher Education website. The universities are evaluated according to five outputs namely “teaching”, “research”, “citations”, “industry income”, and “international outlook” and the results are analyzed.