Entertainment and Persuasion in Online Politics: A Qualitative Study of Young Voters' Approach in Turkey's 2023 Elections

Aytuna E. N., Özkaya A. E.

in: Changing Global Media Landscapes, Jabbar A. Al-Obaidi, Editor, IGI Global yayınevi, New York, pp.270-291, 2024

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2024
  • Publisher: IGI Global yayınevi
  • City: New York
  • Page Numbers: pp.270-291
  • Editors: Jabbar A. Al-Obaidi, Editor
  • Galatasaray University Affiliated: Yes


This study investigates the influence of entertainment elements on political persuasion among young Turkish voters during the 2023 General Elections. Conducting 31 semi-structured interviews with demographically diverse participants aged 18-30 from various locales, it elucidates the nuanced interplay of cultural factors in shaping political attitudes. While participants exhibit a propensity for incorporating entertainment into political discourse, discernible reservations exist regarding the potential propagation of misinformation and the oversimplification of complex political issues. Ultimately, the findings underscore the primary function of entertainment elements in capturing attention rather than effecting substantive shifts in political decision-making processes.