Determining Consumer Based Retailer Equity and the Discrimination of Frequent Shoppers An Emprical Study


Akturan U., Yaraş E., Yeniçeri T.

Boğaziçi Journal Review of Social, Economic and Administrative Studies, vol.22, no.1, pp.73-88, 2008 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 22 Issue: 1
  • Publication Date: 2008
  • Journal Name: Boğaziçi Journal Review of Social, Economic and Administrative Studies
  • Journal Indexes: Scopus, TR DİZİN (ULAKBİM)
  • Page Numbers: pp.73-88