Brand Consumption Denial: Conceptualization, Scale Development, and Validation


Akturan U., Aksoy N. C., Kuter D.

PSYCHOLOGY & MARKETING, vol.0, no.0, pp.1-15, 2026 (SSCI, Scopus)

  • Publication Type: Article / Article
  • Volume: 0 Issue: 0
  • Publication Date: 2026
  • Doi Number: 10.1002/mar.70160
  • Journal Name: PSYCHOLOGY & MARKETING
  • Journal Indexes: Scopus, Social Sciences Citation Index (SSCI), IBZ Online, ABI/INFORM, Communication Abstracts, Psycinfo
  • Page Numbers: pp.1-15
  • Galatasaray University Affiliated: Yes