An analytic strategic planning framework for e-business projects

Buyukozkan G.

6th International Conference on Fuzzy Logic and Intelligent Technologies in Nuclear Science, Blankenberge, Belgium, 1 - 03 September 2004, pp.495-500 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1142/9789812702661_0090
  • City: Blankenberge
  • Country: Belgium
  • Page Numbers: pp.495-500
  • Galatasaray University Affiliated: Yes


This paper proposes an analytic strategic planning framework that can assist managers to put their e-business projects into practice in an effective and efficient way. The suggested framework combines two widely used strategic management tools, the SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix and the balanced scorecard, identifying the four critical successful perspectives for strategy development in e-business application. A decision analysis method, fuzzy analytic hierarchy process, is applied to the framework for improving the quantitative information basis of the strategic planning process and for providing with a more effective and comprehensive decision support under uncertain conditions. This paper also includes a case study in Turkey in which the proposed framework is used for the e-health service strategy development