A fuzzy QFD approach to determine supply chain management strategies in the dairy industry

AYAĞ Z., SAMANLIOĞLU F., BÜYÜKÖZKAN FEYZİOĞLU G.

JOURNAL OF INTELLIGENT MANUFACTURING, cilt.24, sa.6, ss.1111-1122, 2013 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 24 Sayı: 6
  • Basım Tarihi: 2013
  • Doi Numarası: 10.1007/s10845-012-0639-4
  • Dergi Adı: JOURNAL OF INTELLIGENT MANUFACTURING
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Sayfa Sayıları: ss.1111-1122
  • Anahtar Kelimeler: Dairy customer needs, Dairy logistics requirements, Supply chain management strategies, Fuzzy QFD, Multi-objective mathematical programming, QUALITY FUNCTION DEPLOYMENT, PRIORITIZE DESIGN REQUIREMENTS, SYSTEM
  • Galatasaray Üniversitesi Adresli: Evet

Özet

The aim of this study is to identify the crucial logistics requirements and supply chain management (SCM) strategies for the dairy industry. For product or service development, quality function deployment (QFD) is a useful approach to maximize customer satisfaction. The determination of design requirements and supply chain management strategies are important issues during QFD processes for product or service design. For this reason, a fuzzy QFD methodology is proposed in this study to determine these aspects and to improve customer satisfaction. Qualitative information is converted firstly into quantitative parameters, and then this data is combined with other quantitative data to parameterize two multi-objective mathematical programming models. In the first model, the most important logistic requirements for the company are determined based on total technical importance, total cost, total feasibility and total value increment objectives, and in the second model, based on these objectives, appropriate supply chain management strategies are determined. Finally, a case study from the Turkish dairy industry is given to illustrate the proposed approach.