INTERNATIONAL JOURNAL OF COMPUTATIONAL INTELLIGENCE SYSTEMS, vol.9, no.4, pp.709-725, 2016 (SCI-Expanded)
Article / Article
INTERNATIONAL JOURNAL OF COMPUTATIONAL INTELLIGENCE SYSTEMS
Science Citation Index Expanded (SCI-EXPANDED), Scopus
Smart phone selection, Intuitionistic fuzzy sets, IF-TOPSIS, Group decision making, CUSTOMER SATISFACTION, FEATURE PREFERENCES, INFORMATION FUSION, OPERATORS, CONSENSUS, SETS, LOYALTY, DESIGN, SYSTEM, SCALE
Galatasaray University Affiliated:
The objective of this study is to provide an effective multi criteria decision making (MCDM) approach with group decision making to evaluate different smart phone alternatives according to consumer preferences. The choice of the most appropriate phone is a very complex decision, involving several perspectives. In such complex situations intuitionistic fuzzy sets with TOPSIS (IF-TOPSIS) can be utilized to eliminate uncertainty and to better represent decision makers' preferences. The originality of the paper comes from its ability to handle high uncertainty in a smart phone selection and provide a real case study with IFS for the first time.