Owners vs.Non-owners of Loyalty Cards: Identifying The Discriminating Variables Cocerning Retailer Equity Perception and Purchasing Behaviour

Akturan U., Yeniçeri T., Yaraş E.

Academy of Marketing Conference, Aberdeen, United Kingdom, 08 July 2008, pp.1-6

  • Publication Type: Conference Paper / Full Text
  • City: Aberdeen
  • Country: United Kingdom
  • Page Numbers: pp.1-6
  • Galatasaray University Affiliated: Yes