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Attractiveness, Purchase Intention and W...
Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market
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AKTURAN U.
,
BOZBAY Z.
Journal of Promotion Management, 2018 (Scopus)
Publication Type:
Article / Article
Publication Date:
2018
Doi Number:
10.1080/10496491.2017.1408522
Journal Name:
Journal of Promotion Management
Journal Indexes:
Scopus
Galatasaray University Affiliated:
Yes