Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market


AKTURAN U., BOZBAY Z.

Journal of Promotion Management, 2018 (Peer-Reviewed Journal) identifier

  • Publication Type: Article / Article
  • Publication Date: 2018
  • Doi Number: 10.1080/10496491.2017.1408522
  • Journal Name: Journal of Promotion Management
  • Journal Indexes: Scopus