Marketing Strategy Selection in New Product Development using Fuzzy Linear Programming


DOĞU E., ALBAYRAK Y. E. , GÜRBÜZ T.

6th International Colloquium on Business Management (ICBM), Bangkok, Thailand, 19 - 22 August 2013

  • Publication Type: Conference Paper / Full Text
  • City: Bangkok
  • Country: Thailand
  • Galatasaray University Affiliated: Yes