Marketing Strategy Selection in New Product Development using Fuzzy Linear Programming

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DOĞU E., ALBAYRAK Y. E., GÜRBÜZ T.

6th International Colloquium on Business Management (ICBM), Bangkok, Thailand, 19 - 22 August 2013

• Publication Type: Conference Paper / Full Text
• City: Bangkok
• Country: Thailand
• Galatasaray University Affiliated: Yes