Welcome to the web page of the Branding Research Group, MAR! BRANDs are one of the most important strategic assests of companies. Today, we are living in a  global, digital, transparent stage because of the social media. So that today, there is more visibility for brands and consumers. Within that scope, giving right strategic decisions are vital for the brands.


MAR focuses on conducting research on brand management, and generating foresight and insight for brands. MAR also aims  to increase cooperation between the industries and the Academy.

Recent Publications