About

The Brand Research (MAR) group has been established as a part of Galatasaray University Business Research Center. Currently, the group includes 3 Prof., 1 Dr., and 1 M.A. student.

MAR focuses on conducting research on brand management, and generating insight for brands. MAR also aims  to increase cooperation between the industries and the Academy.

Main research areas of MAR are:

• Branding strategies
• Luxury brands
• Brands and sustainability