Publications

Published journal articles indexed by SCI, SSCI, and AHCI

How does greenwashing affect green branding equity and purchase intention? An empirical research

MARKETING INTELLIGENCE & PLANNING, vol.36, no.7, pp.809-824, 2018 (Peer-Reviewed Journal) identifier identifier

Synthesis of City Branding Literature (1988-2014) as a Research Domain

INTERNATIONAL JOURNAL OF TOURISM RESEARCH, vol.18, no.4, pp.357-372, 2016 (Peer-Reviewed Journal) identifier identifier

Articles Published in Other Journals

Pay-premium for green brands: evidence from an emerging country

JOURNAL OF GLOBAL RESPONSIBILITY, vol.11, no.3, pp.219-232, 2020 (Peer-Reviewed Journal) identifier identifier

Why Consumers Love Brands

International Journal of Economic Behavior, vol.6, no.1, pp.21-30, 2016 (Peer-Reviewed Journal)

Uluslararası İktisadi ve İdari İncelemeler Dergisi, vol.16, pp.139-152, 2016 (Peer-Reviewed Journal)

Öneri, vol.29, no.14, pp.83-94, 2008 (Peer-Reviewed Journal)

Refereed Congress / Symposium Publications in Proceedings

BEING MORE THAN A BRAND: WHERE IS BRAND LOVE ROOTED?

8th Annual Conference of the EuroMed-Academy-of-Business, Verona, Italy, 16 - 18 September 2015, pp.84-97 identifier

PERCEIVED VALUE OF BRANDS: THE EFFECTS OF BRAND ATTRACTIVENESS AND BRAND TRUSTWORTHINESS

10th Annual Conference of the EuroMed-Academy-of-Business, Rome, Italy, 13 - 15 September 2017, pp.64-72 identifier

BANDWAGON CONSUMPTION AND VALUE PERCEPTIONS OF GLOBAL BRANDS IN AN EMERGING MARKET

8th Annual Conference of the EuroMed-Academy-of-Business, Verona, Italy, 16 - 18 September 2015, pp.98-110 identifier

The Development and Change in City Branding: A Content Analysis of the Literature

54th Congress of the European Regional Science Association: "Regional development & globalisation: Best practices, Sankt-Peterburg, Russia, 26 August 2014, pp.1-17

Consumers’ Attitudes Towards Brands in Tight Cultures

3rd Brand Meaning Workshop, Lisbon, Portugal, 3 - 04 October 2019

GREEN TALK AND GREEN WALK: HOW OIL COMPANIES POSITION THEMSELVES IN SOCIAL MEDIA?

9th Annual Conference of the EuroMed-Academy-of-Business, Warszawa, Poland, 14 - 16 September 2016, pp.51-63 Sustainable Development identifier