Publications

Published journal articles indexed by SCI, SSCI, and AHCI

How does greenwashing affect green branding equity and purchase intention? An empirical research

AKTURAN U.
MARKETING INTELLIGENCE & PLANNING, vol.36, no.7, pp.809-824, 2018 (SSCI) identifier identifier

Synthesis of City Branding Literature (1988-2014) as a Research Domain

OĞUZTİMUR S., AKTURAN U.
INTERNATIONAL JOURNAL OF TOURISM RESEARCH, vol.18, no.4, pp.357-372, 2016 (SSCI) identifier identifier

Articles Published in Other Journals

Pay-premium for green brands: evidence from an emerging country

AKTURAN U.
JOURNAL OF GLOBAL RESPONSIBILITY, vol.11, no.3, pp.219-232, 2020 (ESCI) identifier identifier

How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing

AKTURAN U., TEZCAN N.
Journal of Management, Marketing and Logistics, 2019 (Peer-Reviewed Journal)

Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market

AKTURAN U., BOZBAY Z.
Journal of Promotion Management, 2018 (Scopus) identifier

Why Consumers Love Brands

Akturan U.
International Journal of Economic Behavior, vol.6, no.1, pp.21-30, 2016 (Peer-Reviewed Journal)

Akturan U., Bozbay Z.
Uluslararası İktisadi ve İdari İncelemeler Dergisi, vol.16, pp.139-152, 2016 (Peer-Reviewed Journal)

Akturan U., Yeniçeri T.
Öneri, vol.29, no.14, pp.83-94, 2008 (Peer-Reviewed Journal)

Refereed Congress / Symposium Publications in Proceedings

BEING MORE THAN A BRAND: WHERE IS BRAND LOVE ROOTED?

AKTURAN U.
8th Annual Conference of the EuroMed-Academy-of-Business, Verona, Italy, 16 - 18 September 2015, pp.84-97 identifier

Power Mind-Set and Brand Anthropomorphism: An Experimental Study of Brand Roles

AKTURAN U.
EMAC, 29 May - 01 June 2018

BANDWAGON CONSUMPTION AND VALUE PERCEPTIONS OF GLOBAL BRANDS IN AN EMERGING MARKET

AKTURAN U., Bozbay Z.
8th Annual Conference of the EuroMed-Academy-of-Business, Verona, Italy, 16 - 18 September 2015, pp.98-110 identifier

The Development and Change in City Branding: A Content Analysis of the Literature

Akturan U., Oğuztimur S.
54th Congress of the European Regional Science Association: "Regional development & globalisation: Best practices, Sankt-Peterburg, Russia, 26 August 2014, pp.1-17

Identifying The Factors Effecting The Brand Loyal Consumers: The Impacts Of Quality, Fashion, Brand Conscioussness And Confusion By Overchoice

Akturan U., Yaraş E.
3rd International Conference on Business, Management and Economics, İzmir, Turkey, 13 June 2007, pp.1-10

Consumers’ Attitudes Towards Brands in Tight Cultures

Akturan U.
3rd Brand Meaning Workshop, Lisbon, Portugal, 3 - 04 October 2019

GREEN TALK AND GREEN WALK: HOW OIL COMPANIES POSITION THEMSELVES IN SOCIAL MEDIA?

AKTURAN U.
9th Annual Conference of the EuroMed-Academy-of-Business, Warszawa, Poland, 14 - 16 September 2016, pp.51-63 Sustainable Development identifier

PERCEIVED VALUE OF BRANDS: THE EFFECTS OF BRAND ATTRACTIVENESS AND BRAND TRUSTWORTHINESS

Akturan U.
10th Annual Conference of the EuroMed-Academy-of-Business, Rome, Italy, 13 - 15 September 2017, pp.64-72 identifier

The Determinants of Brand Extension s Success in an Emerging Market Identifying The Effects of Parent Brand Image Category Fit and Consumer Characteristics

Akturan U., Yeniçeri T.
7th Global Conference on Business and Economics , İzmir, Turkey, 13 October 2007, pp.1-11