Segmenting Young Adults Through Their Consumption Styles A Cross Cultural Study

Akturan U., Tezcan N., Vignolles A.

Young Consumers, vol.12, no.4, pp.348-360, 2011 (Scopus)

• Publication Type: Article / Article
• Volume: 12 Issue: 4
• Publication Date: 2011
• Doi Number: 10.1108/17473611111185896
• Journal Name: Young Consumers
• Journal Indexes: Scopus
• Page Numbers: pp.348-360
• Galatasaray University Affiliated: Yes