Segmenting Young Adults Through Their Consumption Styles A Cross Cultural Study


Akturan U. , Tezcan N., Vignolles A.

Young Consumers, vol.12, no.4, pp.348-360, 2011 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 12 Issue: 4
  • Publication Date: 2011
  • Doi Number: 10.1108/17473611111185896
  • Title of Journal : Young Consumers
  • Page Numbers: pp.348-360