Celebrity Advertising in The Case Of Negative Associations: Discourse Analysis of Weblogs

Akturan U.

13th ASBBS International Conference, Frankfurt, Germany, 07 August 2010, pp.1-10, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Frankfurt
  • Country: Germany
  • Page Numbers: pp.1-10
  • Galatasaray University Affiliated: Yes