Digital competency evaluation of low-cost airlines using an integrated IVIF AHP and IVIF VIKOR methodology

BÜYÜKÖZKAN FEYZİOĞLU G., Havle C. A., FEYZİOĞLU O.

JOURNAL OF AIR TRANSPORT MANAGEMENT, vol.91, 2021 (SSCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 91
  • Publication Date: 2021
  • Doi Number: 10.1016/j.jairtraman.2020.101998
  • Journal Name: JOURNAL OF AIR TRANSPORT MANAGEMENT
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Hospitality & Tourism Complete, Hospitality & Tourism Index, Index Islamicus
  • Keywords: Digital competency, Digital transformation, Low-cost airlines, Airline industry, IVIF AHP, IVIF VIKOR, GROUP DECISION-MAKING, INTUITIONISTIC FUZZY-SETS, SERVICE QUALITY, EXTENSION, CARRIERS, MODEL
  • Galatasaray University Affiliated: Yes

Abstract

Recently, low-cost airline (LCA) companies have become more attractive. However, emerging digital technologies have transformed the passengers' profiles. Digital competency has become a crucial matter to capture digital passenger expectations. Hence, the purpose of the study is to introduce a new digital competency evaluation (DCE) model. The proposed model comprises technology transformation & implementation, and also transformation & adaptation management dimensions, with ten criteria and thirty sub-criteria. Criteria weights are calculated using the IVIF AHP method. The results show that the most significant dimension is transformation and adaptation management. The most digitally competent airline is selected through the IVIF VIKOR method. A case study concerning the LCAs is conducted in Turkey to verify the validity of the proposed model.