Cross-Cultural Understanding of the Dual Structure of Metaphorical Icons: An Explorative Study with French and Turkish Users on an E-Learning Site


3rd International Conference on Internationalization, Design and Global Development held at the 13th International Conference on Human Computer Interaction, California, United States Of America, 19 - 24 July 2009, vol.5623, pp.89-98 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 5623
  • Doi Number: 10.1007/978-3-642-02767-3_10
  • City: California
  • Country: United States Of America
  • Page Numbers: pp.89-98


Research on the cross-cultural understanding of different interface aspects is an area of growing interest in human-computer interaction discipline. This paper mainly investigates the influence of culture on understanding metaphors in graphical user interfaces. Considering the dual coded structure of compound metaphorical icons which is composed of two major units: image and label, this study evaluates the main hypothesis that understanding of graphical and textual elements of the metaphors differs due to the real world and language experiences of the users. An empirical study on a French e-learning site based on a spatial "Campus" metaphor- was conducted with 68 Turkish and French students. The study applied a multi-method approach including data collection instruments like questionnaires for understanding of metaphorical icons and interview. Findings do suggest differences in understanding across the two cultural groups and provide an in-depth analysis on the process of cross-cultural understanding of metaphors by focusing on the metaphorical inconsistencies