Mapping Approach for Evaluating Neuromarketing Technology Selection Criteria

Göker Mutlu N., Dursun Karahüseyin M.

Management, Economics and Marketing (IAC-MEM) 2023, Budapest, Hungary, 13 - 14 April 2023, pp.34-38, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Budapest
  • Country: Hungary
  • Page Numbers: pp.34-38
  • Galatasaray University Affiliated: Yes