Akademik Veri Yönetim Sistemi
2012 2nd International Conference on Digital Information and Communication Technology and its Applications, DICTAP 2012, Bangkok, Tayland, 16 - 18 Mayıs 2012, ss.520-524
Interactive technologies impact on every facet of our everyday lives including marketing systems. Digital displays used in advertisement are capable of providing more information about customers hence allow producers to gather a wide ranging database about the number and the attention patterns of the audience. This research proposes a system that engages audience to the advertisement through interactive applications and provides data to the advertiser/producer about their audience. © 2012 IEEE.