The importance of technology management is a vital determinant of long-run success or failure of organizations in today's world. Since technology is a major driver of the global economic development, business professionals seek more effective ways to manage existing and emerging technology. This study proposes a model to understand the links between competitive advantages, competitive priorities and competencies of a firm in the context of the technology management. We use the fuzzy analytical hierarchy process (AHP) to analyze these links. Moreover, we examine the perception of a group of managers from different Turkish firms regarding the technology management. The main result of this paper is that the concept of the management of technology arises to be much more important than both the product technology and the process technology. (C) 2005 Elsevier Inc. All rights reserved.