Intuitionistic Fuzzy Cognitive Map Approach for Determining the Effect of the Influencer Marketing on e-commerce

Dursun Karahüseyin M., Göker Mutlu N.

VIAC 2024, Praha, Czech Republic, 31 May 2024, pp.64-68, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Praha
  • Country: Czech Republic
  • Page Numbers: pp.64-68
  • Galatasaray University Affiliated: Yes