Criteria Weighing and 4 P Planning in Marketing Using A Fuzzy Metric Distance and AHP Hybrid Method

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GÜRBÜZ T. , ALBAYRAK Y. E. , DOĞU E.

10th International FLINS Conference on Uncertainty Modeling in Knowledge Engineering and Decision Making (FLINS 2012), İstanbul, Turkey, 27 August 2012

• Publication Type: Conference Paper / Full Text
• City: İstanbul
• Country: Turkey