Criteria Weighing and 4 P Planning in Marketing Using A Fuzzy Metric Distance and AHP Hybrid Method


GÜRBÜZ T. , ALBAYRAK Y. E. , DOĞU E.

10th International FLINS Conference on Uncertainty Modeling in Knowledge Engineering and Decision Making (FLINS 2012), İstanbul, Turkey, 27 August 2012

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey