Organic Food Demand in Turkey: segmentation from necessity to variety

Öztürk Göktuna B., Hamzaoğlu N. M.

ECOMOD 2018, Venice, Italy, 4 - 06 July 2018, vol.366, pp.1-22

  • Publication Type: Conference Paper / Full Text
  • Volume: 366
  • City: Venice
  • Country: Italy
  • Page Numbers: pp.1-22
  • Galatasaray University Affiliated: Yes


We aim to reveal organic food consumer profile in terms of socio-demographical characteristics and their preferences including their food consumption choices, knowledge and information on organic term, environmental awareness in Turkey and describe the obstacles preventing the growth of organic food sector. We use a consumer survey that we have conducted in three largest metropolitan areas in Turkey to describe the characteristics of Turkish organic consumers. The results show that they are mostly more mature, married, having higher income, do physical activities and they are predominantly concerned about health issues, rather than environment and food-related preferences and have limited information on organic. We have produced a graph for Turkish organic food demand using the relative reservation prices that the participants have declared. We can see that this demand is segmented: one part being steeper than the other and for one segment organic food is a necessity while for the other it is a variety in the food choice.