Serving the Activity: Re-conceptualizing the Service Encounter as a Triadic Firm-Customer-Activity Network

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GÜRŞEN A. E., ÖZKAN F. N.

14th International Research Symposium in Service Management (IRSSM 14), Ankara, Turkey, 14 - 17 July 2026, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Ankara
• Country: Turkey
• Galatasaray University Affiliated: Yes