Copy For Citation
Cavdar Aksoy N., Yazici N., Duzenci A.
JOURNAL OF PRODUCT & BRAND MANAGEMENT, vol.32, no.6, pp.878-891, 2023 (SSCI)
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Publication Type:
Article / Article
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Volume:
32
Issue:
6
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Publication Date:
2023
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Doi Number:
10.1108/jpbm-11-2021-3742
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Journal Name:
JOURNAL OF PRODUCT & BRAND MANAGEMENT
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Journal Indexes:
Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, INSPEC, vLex
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Page Numbers:
pp.878-891
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Keywords:
Brand activism, Employee emotions, Internal marketing, Online brand advocacy, Organizational identification, Organizational trust, Perceived organizational justice
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Galatasaray University Affiliated:
Yes