Employees’ online brand advocacy behaviors as a response to justice and emotion

Cavdar Aksoy N., Yazici N., Duzenci A.

JOURNAL OF PRODUCT & BRAND MANAGEMENT, vol.32, no.6, pp.878-891, 2023 (SSCI, Scopus)

• Publication Type: Article / Article
• Volume: 32 Issue: 6
• Publication Date: 2023
• Doi Number: 10.1108/jpbm-11-2021-3742
• Journal Name: JOURNAL OF PRODUCT & BRAND MANAGEMENT
• Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index, Communication Abstracts, INSPEC, vLex
• Page Numbers: pp.878-891
• Keywords: Brand activism, Employee emotions, Internal marketing, Online brand advocacy, Organizational identification, Organizational trust, Perceived organizational justice
• Galatasaray University Affiliated: Yes