Mobile phones have been the most rapidly spreading development in the field of communication and information technologies over the past decades. Nowadays, digital cameras have taken their place. The wide product range in the market, each with numerous heterogeneous technical attributes, complicates the selection of the most convenient camera for end-users. The aim of this work is to provide end-users with a decision support framework for selecting the best digital camera according to their preferences. End-users and photography experts use subjective assessments when determining their requirements and making their evaluations. The proposed decision support tool is built on the basis of fuzzy set theory. The imprecision of the subjective assessments are transformed to fuzzy triangular numbers. The fuzzy analytic hierarchy process (FAHP) and fuzzy compromise programming methodologies are applied in order to determine the relative weights of sub-criteria and criteria and to rank the digital camera alternatives, respectively. (C) 2011 Elsevier Ltd. All rights reserved.