AN INTEGRATED DECISION MAKING METHODOLOGY FOR THE EVALUATION OF DIGITAL MARKETING TOOLS

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Coşgun İ. E., DURSUN KARAHÜSEYİN M., GÖKER MUTLU N.

International Conference on Advances in Science Engineering and Business Management, Paris, France, 6 - 07 October 2024, pp.45-47, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Paris
• Country: France
• Page Numbers: pp.45-47
• Galatasaray University Affiliated: Yes