Determining Consumer Based Retailer Equity and the Discrimination of Frequent Shoppers An Emprical Study

Akturan U. , Yaraş E., Yeniçeri T.

Boğaziçi Journal Review of Social, Economic and Administrative Studies, cilt.22, ss.73-88, 2008 (Hakemli Üniversite Dergisi)

  • Cilt numarası: 22 Konu: 1
  • Basım Tarihi: 2008
  • Dergi Adı: Boğaziçi Journal Review of Social, Economic and Administrative Studies
  • Sayfa Sayıları: ss.73-88