Determining Consumer Based Retailer Equity and the Discrimination of Frequent Shoppers An Emprical Study


Akturan U. , Yaraş E., Yeniçeri T.

Boğaziçi Journal Review of Social, Economic and Administrative Studies, vol.22, no.1, pp.73-88, 2008 (International Refereed University Journal)

  • Publication Type: Article / Article
  • Volume: 22 Issue: 1
  • Publication Date: 2008
  • Title of Journal : Boğaziçi Journal Review of Social, Economic and Administrative Studies
  • Page Numbers: pp.73-88