Determining Consumer Based Retailer Equity and the Discrimination of Frequent Shoppers An Emprical Study

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Akturan U., Yaraş E., Yeniçeri T.

Boğaziçi Journal Review of Social, Economic and Administrative Studies, vol.22, no.1, pp.73-88, 2008 (Scopus)

• Publication Type: Article / Article
• Volume: 22 Issue: 1
• Publication Date: 2008
• Journal Name: Boğaziçi Journal Review of Social, Economic and Administrative Studies
• Journal Indexes: Scopus, TR DİZİN (ULAKBİM)
• Page Numbers: pp.73-88
• Galatasaray University Affiliated: Yes