A study of fuzzy analytic hierarchy process: An application in media sector

Ozyol M., ALBAYRAK Y. E.

7th International Conference on Fuzzy Logic and Intelligent Technologies in Nuclear Science, Genoa, Italy, 29 - 31 August 2006, pp.389-390 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1142/9789812774118_0056
  • City: Genoa
  • Country: Italy
  • Page Numbers: pp.389-390


The media sector is a sector which encompasses the creation, modification, transfer and distribution of media content for the purpose of mass consumption; therefore it is a very active and, when managed properly, a very effective sector. In this paper the three management methods MbI, MbO, and MbV are evaluated and the most adequate management method for the media company A(dagger) is determined using Fuzzy Analytic Hierarchy Process (FAHP). This study shows the power of FAHP in capturing experts' knowledge.