The Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce


Çakar T., RIZVANOĞLU K. , ÖZTÜRK Ö. , Zengin Çelik D.

in: Neuroergonomics: The Brain at Work and in Everyday Life, Hasan Ayaz, Frédéric Dehais, Editor, Elsevier Academic Press, Londrina, pp.319-320, 2018

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2018
  • Publisher: Elsevier Academic Press
  • City: Londrina
  • Page Numbers: pp.319-320
  • Editors: Hasan Ayaz, Frédéric Dehais, Editor