The Use of Neurometric and Biometric Research Methods in Understanding the User Experience of First-Time Buyers in E-Commerce
in: Neuroergonomics: The Brain at Work and in Everyday Life, Hasan Ayaz, Frédéric Dehais, Editor, Elsevier Academic Press, Londrina, pp.319-320, 2018
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2018
- Publisher: Elsevier Academic Press
- City: Londrina
- Page Numbers: pp.319-320
- Editors: Hasan Ayaz, Frédéric Dehais, Editor
- Galatasaray University Affiliated: Yes