Measuring brand social responsibility: A new scale

DİNCER B. , DİNCER C.

Social Responsibility Journal, vol.8, no.4, pp.484-494, 2012 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Volume: 8 Issue: 4
  • Publication Date: 2012
  • Doi Number: 10.1108/17471111211272075
  • Title of Journal : Social Responsibility Journal
  • Page Numbers: pp.484-494