Measuring brand social responsibility: A new scale

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DİNCER B. , DİNCER C.

Social Responsibility Journal, vol.8, no.4, pp.484-494, 2012 (Refereed Journals of Other Institutions)

• Publication Type: Article / Article
• Volume: 8 Issue: 4
• Publication Date: 2012
• Doi Number: 10.1108/17471111211272075
• Title of Journal : Social Responsibility Journal
• Page Numbers: pp.484-494