Digital Transformation Technology Evaluation in a post COVID-19 World with an Integrated Fuzzy SAW-ARAS Methodology

Creative Commons License

Güler Kesmez M., Mukul E., Büyüközkan Feyzioğlu G.

33rd CECIIS, Dubrovnik, Hırvatistan, 21 - 23 Eylül 2022, ss.417-421

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Basıldığı Şehir: Dubrovnik
  • Basıldığı Ülke: Hırvatistan
  • Sayfa Sayıları: ss.417-421
  • Galatasaray Üniversitesi Adresli: Evet

Özet

The COVID-19 pandemic has generated unfamiliar worldwide health and economic crisis and caused many results. In order to be successful in the changing world, organizations should efficiently integrate digital technologies into their digital working practices. This paper aims to present an analytical technique for evaluating the digital technologies in a post COVID-19 world. Fuzzy sets approach is used for reflecting uncertainty in the decision-making process. Fuzzy Simple Additive Weighting (SAW) technique is used to calculate critical success factors’ weights and fuzzy Additive Ratio ASsessment (ARAS) technique is used to rank digital technologies. A case study is realized to show the potential of the research methodology. Finally, the conclusions and perspectives for future research are presented.