An Examination of the Influence of Consumption Values in Shaping Online Buying Behaviour
in: Dynamic Strategies for Entrepreneurial Marketing, Nasution Muhammad Dharma Tuah Putra, Rafiki Ahmad, Editor, IGI GLOBAL, pp.155-176, 2025
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2025
- Publisher: IGI GLOBAL
- Page Numbers: pp.155-176
- Editors: Nasution Muhammad Dharma Tuah Putra, Rafiki Ahmad, Editor
- Galatasaray University Affiliated: Yes