An Examination of the Influence of Consumption Values in Shaping Online Buying Behaviour


SOYDAR O., CAVDAR AKSOY N.

in: Dynamic Strategies for Entrepreneurial Marketing, Nasution Muhammad Dharma Tuah Putra, Rafiki Ahmad, Editor, IGI GLOBAL, pp.155-176, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: IGI GLOBAL
  • Page Numbers: pp.155-176
  • Editors: Nasution Muhammad Dharma Tuah Putra, Rafiki Ahmad, Editor
  • Galatasaray University Affiliated: Yes