Evaluation of product development partners using an integrated AHP-VIKOR model

BÜYÜKÖZKAN FEYZİOĞLU G., Gorener A.

KYBERNETES, vol.44, no.2, pp.220-237, 2015 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 44 Issue: 2
  • Publication Date: 2015
  • Doi Number: 10.1108/k-01-2014-0019
  • Journal Name: KYBERNETES
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Page Numbers: pp.220-237
  • Keywords: Decision making, Partner selection, Product development, ANALYTIC NETWORK PROCESS, DECISION-MAKING, PERFORMANCE EVALUATION, SUPPLIER SELECTION, HIERARCHY PROCESS, TOPSIS, STRATEGIES, PROVIDER, DELPHI, ANP
  • Galatasaray University Affiliated: Yes

Abstract

Purpose - Today, customers are generally perceived to be demanding higher quality and better performing products, in shorter and more predictable development cycle-times and at a lower cost. These market pressures drive firms to collaborate with possible partners in product development (PD) processes. However, the selection of a suitable partner for an effective PD is not an easy decision and is associated with complexity. The purpose of this paper is to propose an integrated multi-criteria decision-making (MCDM) approach to effectively evaluate PD partners.