Evaluation of product development partners using an integrated AHP-VIKOR model


BÜYÜKÖZKAN FEYZİOĞLU G. , Gorener A.

KYBERNETES, cilt.44, ss.220-237, 2015 (SCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 44 Konu: 2
  • Basım Tarihi: 2015
  • Doi Numarası: 10.1108/k-01-2014-0019
  • Dergi Adı: KYBERNETES
  • Sayfa Sayıları: ss.220-237

Özet

Purpose - Today, customers are generally perceived to be demanding higher quality and better performing products, in shorter and more predictable development cycle-times and at a lower cost. These market pressures drive firms to collaborate with possible partners in product development (PD) processes. However, the selection of a suitable partner for an effective PD is not an easy decision and is associated with complexity. The purpose of this paper is to propose an integrated multi-criteria decision-making (MCDM) approach to effectively evaluate PD partners.