Evaluation of product development partners using an integrated AHP-VIKOR model


BÜYÜKÖZKAN FEYZİOĞLU G. , Gorener A.

KYBERNETES, vol.44, no.2, pp.220-237, 2015 (Journal Indexed in SCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 44 Issue: 2
  • Publication Date: 2015
  • Doi Number: 10.1108/k-01-2014-0019
  • Title of Journal : KYBERNETES
  • Page Numbers: pp.220-237

Abstract

Purpose - Today, customers are generally perceived to be demanding higher quality and better performing products, in shorter and more predictable development cycle-times and at a lower cost. These market pressures drive firms to collaborate with possible partners in product development (PD) processes. However, the selection of a suitable partner for an effective PD is not an easy decision and is associated with complexity. The purpose of this paper is to propose an integrated multi-criteria decision-making (MCDM) approach to effectively evaluate PD partners.