ASSESSMENT OF INNOVATION RISK FACTORS IN NEW PRODUCT DEVELOPMENT


Bueyuekoezkan G.

Portland International Conference on Management Engineering and Technology, Cape-Town, South Africa, 27 - 31 July 2008, pp.1145-1160 identifier identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1109/picmet.2008.4599725
  • City: Cape-Town
  • Country: South Africa
  • Page Numbers: pp.1145-1160

Abstract

Faced with intense market competition, enterprises need to pay increasing attention to innovation and new product development. However, innovation in new product development is a kind of highly risky exploration. Once the new product fails, enterprises will suffer enormously. Recognizing the growing importance of the innovation in new product development and the necessity of a better management process for its success, this paper proposes an assesment model to determine and analyze the innovation risks factors in new product development process. Based on a case study, the paper concludes with strategic recommendations for managers and some propositions for future academic research.