Pay-premium for green brands: evidence from an emerging country


AKTURAN U.

JOURNAL OF GLOBAL RESPONSIBILITY, vol.11, no.3, pp.219-232, 2020 (Journal Indexed in ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 11 Issue: 3
  • Publication Date: 2020
  • Doi Number: 10.1108/jgr-03-2019-0034
  • Title of Journal : JOURNAL OF GLOBAL RESPONSIBILITY
  • Page Numbers: pp.219-232

Abstract

Purpose