Pay-premium for green brands: evidence from an emerging country

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AKTURAN U.

JOURNAL OF GLOBAL RESPONSIBILITY, vol.11, no.3, pp.219-232, 2020 (Journal Indexed in ESCI)

• Publication Type: Article / Article
• Volume: 11 Issue: 3
• Publication Date: 2020
• Doi Number: 10.1108/jgr-03-2019-0034
• Title of Journal : JOURNAL OF GLOBAL RESPONSIBILITY
• Page Numbers: pp.219-232

Abstract

Purpose