Nowadays, the utilization of the digital transformation concept becomes increasingly widespread both in academia and in industry. The digital transformation uses digital technologies to keep up with changing competitive conditions by developing new business models and new strategies. In this context, an analytical technique to analyse the strategy development of the companies is required. This paper aims to provide an evaluation model with an analytical method to examine digital transformation strategy development. In particular, this paper presents a decision-making model based on Multi-Criteria Decision Making (MCDM), fuzzy logic, Analytic Hierarchy Process (AHP), and Axiomatic Design (AD). Moreover, a case study about the banking sector is provided to verify the applicability of this model. Finally, conclusions and future directions are proposed. (C) 2019, IFAC (International Federation of Automatic Control) Hosting by Elsevier Ltd. All rights reserved.