A success index to evaluate e-Marketplaces


Buyukozkan G.

PRODUCTION PLANNING & CONTROL, vol.15, no.7, pp.761-774, 2004 (Journal Indexed in SCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 15 Issue: 7
  • Publication Date: 2004
  • Doi Number: 10.1080/09537280412331298157
  • Title of Journal : PRODUCTION PLANNING & CONTROL
  • Page Numbers: pp.761-774

Abstract

The internet offers companies many opportunities to implement new business models, in short called e-Business, and to reinforce their competitiveness in the market. Despite the great interest and demand shown towards e-Business, the number of successful applications is quite few. This study suggests a framework to monitor and appraise the success of a particular e-Business operation, e-Marketplaces. To achieve this, we propose a measure, namely the e-Marketplace success index (e-MSI) to quantify the performance of e-Marketplaces. e-MSI can be effectively employed for benchmarking among digital marketplaces whether they are competing or not. More importantly, the factors shaping e-MSI are also educative - the weaknesses and strengths of e-Marketplaces with respect to key success dimensions come right to the fore. We believe that e-Marketplaces can take advantage of this information to improve their effectiveness and, at the same time, actual and/or potential companies may benefit from a uniform, objective and robust assessment of e-Marketplaces.