Influence of Sociological Factors on Marketing Trends

Gürşen A. E.

in: Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics, KONYALIOĞLU FATMA İREM,ESEN FATİH SİNAN, Editor, Springer Nature Switzerland, Zug, pp.163-197, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: Springer Nature Switzerland
  • City: Zug
  • Page Numbers: pp.163-197
  • Editors: KONYALIOĞLU FATMA İREM,ESEN FATİH SİNAN, Editor
  • Galatasaray University Affiliated: Yes