Influence of Sociological Factors on Marketing Trends
in: Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics, KONYALIOĞLU FATMA İREM,ESEN FATİH SİNAN, Editor, Springer Nature Switzerland, Zug, pp.163-197, 2025
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2025
- Publisher: Springer Nature Switzerland
- City: Zug
- Page Numbers: pp.163-197
- Editors: KONYALIOĞLU FATMA İREM,ESEN FATİH SİNAN, Editor
- Galatasaray University Affiliated: Yes