How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing


AKTURAN U. , TEZCAN N.

Journal of Management, Marketing and Logistics, 2019 (Diğer Kurumların Hakemli Dergileri)

  • Basım Tarihi: 2019
  • Dergi Adı: Journal of Management, Marketing and Logistics