How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing | AVESİS

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How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing

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AKTURAN U. , TEZCAN N.

Journal of Management, Marketing and Logistics, 2019 (Refereed Journals of Other Institutions)

Publication Type: Article / Article
Publication Date: 2019
Title of Journal : Journal of Management, Marketing and Logistics