How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing | AVESİS

Galatasaray University Research Information System

How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing

AKTURAN U. , TEZCAN N.

Journal of Management, Marketing and Logistics, 2019 (Refereed Journals of Other Institutions)

Publication Type: Article / Article
Publication Date: 2019
Title of Journal : Journal of Management, Marketing and Logistics