How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing

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AKTURAN U., TEZCAN N.

Journal of Management, Marketing and Logistics, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2019
• Journal Name: Journal of Management, Marketing and Logistics
• Galatasaray University Affiliated: Yes