How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing

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Atıf İçin Kopyala

AKTURAN U. , TEZCAN N.

Journal of Management, Marketing and Logistics, 2019 (Diğer Kurumların Hakemli Dergileri)

• Basım Tarihi: 2019
• Dergi Adı: Journal of Management, Marketing and Logistics