How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing | AVESİS

Galatasaray Üniversitesi Akademik Veri Yönetim Sistemi

How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing

Atıf İçin Kopyala

AKTURAN U., TEZCAN N.

Journal of Management, Marketing and Logistics, 2019 (Hakemli Dergi)

Yayın Türü: Makale / Tam Makale
Basım Tarihi: 2019
Dergi Adı: Journal of Management, Marketing and Logistics
Galatasaray Üniversitesi Adresli: Evet