How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing

Copy For Citation

AKTURAN U., TEZCAN N.

Journal of Management, Marketing and Logistics, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Publication Date: 2019
• Journal Name: Journal of Management, Marketing and Logistics
• Galatasaray University Affiliated: Yes