How do Fırms’ Actions Impact Green Scepticism? The Effects of Green Brand Associations, Green Brand Equity and Greenwashing


AKTURAN U. , TEZCAN N.

Journal of Management, Marketing and Logistics, 2019 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Publication Date: 2019
  • Title of Journal : Journal of Management, Marketing and Logistics