Owners vs.Non-owners of Loyalty Cards: Identifying The Discriminating Variables Cocerning Retailer Equity Perception and Purchasing Behaviour | AVESİS

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Owners vs.Non-owners of Loyalty Cards: Identifying The Discriminating Variables Cocerning Retailer Equity Perception and Purchasing Behaviour

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Akturan U., Yeniçeri T., Yaraş E.

Academy of Marketing Conference, Aberdeen, United Kingdom, 08 July 2008, pp.1-6

Publication Type: Conference Paper / Full Text
City: Aberdeen
Country: United Kingdom
Page Numbers: pp.1-6
Galatasaray University Affiliated: Yes