Owners vs.Non-owners of Loyalty Cards: Identifying The Discriminating Variables Cocerning Retailer Equity Perception and Purchasing Behaviour
Academy of Marketing Conference, Aberdeen, United Kingdom, 08 July 2008, pp.1-6, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Aberdeen
- Country: United Kingdom
- Page Numbers: pp.1-6
- Galatasaray University Affiliated: Yes