Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market


AKTURAN U. , BOZBAY Z.

Journal of Promotion Management, 2018 (Refereed Journals of Other Institutions) identifier

  • Publication Type: Article / Article
  • Publication Date: 2018
  • Doi Number: 10.1080/10496491.2017.1408522
  • Title of Journal : Journal of Promotion Management