Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market | AVESİS

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Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market

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AKTURAN U. , BOZBAY Z.

Journal of Promotion Management, 2018 (Refereed Journals of Other Institutions)

Publication Type: Article / Article
Publication Date: 2018
Doi Number: 10.1080/10496491.2017.1408522
Title of Journal : Journal of Promotion Management