Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market

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AKTURAN U., BOZBAY Z.

Journal of Promotion Management, 2018 (Scopus)

• Publication Type: Article / Article
• Publication Date: 2018
• Doi Number: 10.1080/10496491.2017.1408522
• Journal Name: Journal of Promotion Management
• Journal Indexes: Scopus
• Galatasaray University Affiliated: Yes