Attractiveness, Purchase Intention and Willingness to Pay More for Global Brands: Evidence from Turkish Market
AKTURAN U. , BOZBAY Z.
Journal of Promotion Management, 2018 (Refereed Journals of Other Institutions)
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Publication Type:
Article / Article
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Publication Date:
2018
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Doi Number:
10.1080/10496491.2017.1408522
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Title of Journal :
Journal of Promotion Management