A Cognitive Mapping Framework for Evaluating Customer Behavior in Buying Processes of Green Products

ÜNAL M., GÖKER MUTLU N., DURSUN KARAHÜSEYİN M.

Management, Economics and Marketing (VIAC-MEM), Czech Republic, 25 October 2024, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Country: Czech Republic
  • Galatasaray University Affiliated: Yes