Attention competition with advertisement
Physical Review E - Statistical, Nonlinear, and Soft Matter Physics, cilt.90, sa.3, 2014 (SCI-Expanded, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 90 Sayı: 3
- Basım Tarihi: 2014
- Doi Numarası: 10.1103/physreve.90.032801
- Dergi Adı: Physical Review E - Statistical, Nonlinear, and Soft Matter Physics
- Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
- Galatasaray Üniversitesi Adresli: Hayır
Özet
In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the impact of advertisement pressure on a cultural market where consumers have a limited attention capacity. A model of competition for attention is developed and investigated analytically and by simulation. Advertisement is found to be much more effective when the attention capacity of agents is extremely scarce. We have observed that the market share of the advertised item improves if dummy items are introduced to the market while the strength of the advertisement is kept constant.