Mobile Banking Adoption of the Youth Market Perceptions and Intentions
Marketing Intelligence & Planning, vol.30, no.4, pp.1-18, 2012 (Scopus)
- Publication Type: Article / Article
- Volume: 30 Issue: 4
- Publication Date: 2012
- Doi Number: 10.1108/02634501211231928
- Journal Name: Marketing Intelligence & Planning
- Journal Indexes: Scopus
- Page Numbers: pp.1-18
- Galatasaray University Affiliated: Yes