Copy For Citation
Akturan U.
Marketing Intelligence & Planning, vol.30, no.4, pp.1-18, 2012 (International Refereed University Journal)
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Publication Type:
Article / Article
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Volume:
30
Issue:
4
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Publication Date:
2012
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Doi Number:
10.1108/02634501211231928
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Title of Journal :
Marketing Intelligence & Planning
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Page Numbers:
pp.1-18