Mobile Banking Adoption of the Youth Market Perceptions and Intentions


Akturan U.

Marketing Intelligence & Planning, vol.30, no.4, pp.1-18, 2012 (International Refereed University Journal)

  • Publication Type: Article / Article
  • Volume: 30 Issue: 4
  • Publication Date: 2012
  • Doi Number: 10.1108/02634501211231928
  • Title of Journal : Marketing Intelligence & Planning
  • Page Numbers: pp.1-18