Mobile Banking Adoption of the Youth Market Perceptions and Intentions

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Akturan U.

Marketing Intelligence & Planning, vol.30, no.4, pp.1-18, 2012 (Scopus)

• Publication Type: Article / Article
• Volume: 30 Issue: 4
• Publication Date: 2012
• Doi Number: 10.1108/02634501211231928
• Journal Name: Marketing Intelligence & Planning
• Journal Indexes: Scopus
• Page Numbers: pp.1-18
• Galatasaray University Affiliated: Yes