This paper presents the set of procedures to blend GNSS and V2V communication to improve the performance of the stand-alone on-board GNSS receiver and to assure mutual positioning with a bounded error. Particle filter algorithm is applied to enhance mutual positioning of vehicles, and it fuses the information provided by the GNSS receiver, wireless measurements in vehicular environments, odometer, and digital road map data including reachability and zone probabilities. Measurement-based statistical model of relative distance as a function of Time-of-Arrival is experimentally obtained. The number of collaborative vehicles to the mutual positioning procedure is investigated in terms of positioning accuracy and network performance through realistic simulation studies, and the proposed mutual positioning procedure is experimentally evaluated by a fleet of five IEEE 802.11p radio modem equipped vehicles. Collaboration in a VANET improves availability of position measurement and its accuracy up to 40% in comparison with respect to the stand-alone GNSS receiver.