Making foreign ready-made content great again: VOD platforms and English-language series in Turkey

Vitrinel E.

The Journal of Popular Television, cilt.8, sa.3, ss.313-319, 2020 (ESCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 8 Sayı: 3
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1386/jptv_00031_1
  • Dergi Adı: The Journal of Popular Television
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus
  • Sayfa Sayıları: ss.313-319
  • Anahtar Kelimeler: Anglo-Saxon TV series, Turkish TV drama, TV exports, digital platforms, Netflix, localization, national politics of taste
  • Galatasaray Üniversitesi Adresli: Evet

Özet

Thanks to a growing television drama industry with notable success beyond its borders, domestic television series have, since the 2000s, become the dominant programme category on broadcast and cable television in Turkey. This article considers the presence of Anglo-Saxon TV series in an audio-visual landscape characterized by a widespread taste for local content. Briefly describing the differences between Turkish and foreign series in terms of format and appeal to audiences, it argues that English-language series may play a more decisive role than local content in the success of video on demand (VOD) platforms, which have been launched relatively late in the country.