Making foreign ready-made content great again: VOD platforms and English-language series in Turkey

Vitrinel E.

The Journal of Popular Television, vol.8, no.3, pp.313-319, 2020 (Journal Indexed in ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 8 Issue: 3
  • Publication Date: 2020
  • Doi Number: 10.1386/jptv_00031_1
  • Title of Journal : The Journal of Popular Television
  • Page Numbers: pp.313-319
  • Keywords: Anglo-Saxon TV series, Turkish TV drama, TV exports, digital platforms, Netflix, localization, national politics of taste


Thanks to a growing television drama industry with notable success beyond its borders, domestic television series have, since the 2000s, become the dominant programme category on broadcast and cable television in Turkey. This article considers the presence of Anglo-Saxon TV series in an audio-visual landscape characterized by a widespread taste for local content. Briefly describing the differences between Turkish and foreign series in terms of format and appeal to audiences, it argues that English-language series may play a more decisive role than local content in the success of video on demand (VOD) platforms, which have been launched relatively late in the country.